Made-to-measure aluminium joinery, from workshop to site

AlexAlu is an aluminium joinery company founded in 2015 in Chaumont-en-Vexin, in the Oise, north of Paris. It surveys, manufactures in its own workshop from Technal profiles and installs windows, doors, conservatories, railings and glazed façades itself, for homeowners, architects and building firms across the Oise and the Paris region. 800 projects completed.

In this market, searches go to the national chains and the comparison sites. The site had to show what sets AlexAlu apart (an in-house workshop, one point of contact from survey to installation) and turn it into quote requests, through paid and organic search alike, with the numbers to know what works.

The full project, from code to campaigns. Design and development of a custom site in Astro, paid search, SEO, and results tracking: consent-based analytics, contact-request tracking and a regular read of the numbers.

A fast, sober site built around the five families of work (windows and bays, doors, conservatories and pergolas, railings and fences, façades and curtain walls), each with its own page. Photos of the workshop and the sites prove the craft better than a slogan, and every path leads to a quote request. Paid search catches immediate demand in the Oise and the Paris region, SEO builds lasting visibility, and tracking ties each request to its source so the budget goes where it pays.

A site worthy of a real manufacturer, campaigns and SEO steered by the numbers, and tracking that carries on month after month.