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AnthonyPROFIT
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Service · Design

Brandidentity.

A strong, coherent visual identity, from logo to website. Not a pretty layout — the image that makes your brand credible and memorable.

Available Q4 2026 · Nice / French Riviera · France

Your brand is judged in seconds. Before reading a word, a prospect senses a level of seriousness. Art direction is about mastering that first impression: typography, color, rhythm, tone — a coherent system that serves your credibility everywhere.

I design identities that scale across web, print and social: not a bought theme, not an isolated logo, but a brand system that lasts. Identity and website are designed together, so perceived quality matches the real thing.

Based on the French Riviera, I work with demanding brands — luxury, technical B2B, creators — across France and internationally.

What's included

  • Brand platform & art direction
  • Logotype and identity system
  • Palette, typography, design tokens
  • Web, print and social applications
  • Brand guidelines
  • Identity ↔ website coherence, designed together

The method

  1. 01

    Immersion

    Understand your positioning, market and what truly sets you apart.

  2. 02

    Art direction

    Visual directions, brand territory, typographic and chromatic choices.

  3. 03

    System

    Logo, applications, tokens and rules. A coherent identity, not an isolated image.

  4. 04

    Delivery

    Brand guide and source files. Ready to live on the web and beyond.

Frequently asked questions

Do you only deliver a logo?
No. A logo alone isn't a brand. I design a full system — typography, colors, rules, applications — so your identity stays coherent everywhere.
Can I get the identity without the website?
Yes, brand identity is a standalone engagement. But since I also do development, identity and site can be designed together — that's where coherence is strongest.
Do you work with luxury brands?
Yes — yachting, hospitality and prestige real estate are among my recent projects. The high end demands a precision I treat as a standard, not an option.
Do you provide brand guidelines?
Yes, every identity ships with its usage rules and source files, so your providers keep the consistency.