Superyacht broker, Monaco

Royal Yacht International, based in Monaco, operates in superyacht charter, sales, management and construction, with relays from London to Dubai and Miami. A clientele among the wealthiest in the world, in a sector where image is the first handshake.

The site often precedes a multi-million dollar dossier. It had to embody the firm's standing without delay — elegance, credibility, discretion — and carry an international brand where its clientele goes looking for it.

Full redesign: new brand identity, conception and WordPress development, and SEO to anchor the brand on its strategic queries. From logo to SEO, a single hand for coherence.

Rebuild the image around luxury codes — restraint, photography that lets the yachts breathe, controlled hierarchy. A polished WordPress for the client's autonomy on fleet and content, with no compromise on the rendering. An SEO foundation built for an international audience.

A digital presence finally aligned with the level of the fleet: a brand that inspires trust from the very first visit — exactly where the first impression of a multi-million dollar dossier is made. Image, credibility and consistency, from the logo to the strategic queries, brought together under a single hand.