Case study · 02
Yachting signed Eden Rock, St Barths
Brand identity · Web Design · WordPress development · SEO
- Client
- Eden Rock Yacht Rental · St Barths
- Role
- Brand, design, WordPress dev, SEO — brand extension
- Stack
- WordPress · SEO
- Live site
- edenrockyachtrental.com
St Barths · edenrockyachtrental.com
- 01
Context
Eden Rock – St Barths is a hospitality legend since 1953 — the barefoot elegance of St Jean Bay, historic refuge of an exceptional clientele. Eden Rock Yacht Rental extends that hospitality at sea: bespoke private cruises, from the Caribbean to the Mediterranean, in partnership with Royal Yacht International.
- 02
The challenge
Extend an iconic brand into a new service without diluting its aura. The site had to be worthy of the Eden Rock name — chic, timeless, intimate — while clearly laying out the yachting promise and its single point of contact.
- 03
My role
Brand identity redesign, conception and WordPress development of the site, and SEO. Bringing a heritage to life online while launching a new offering.
- 04
Approach
Capture the Eden Rock spirit — relaxed luxury, Caribbean refinement — and translate it into a web experience that makes you want to cast off. Atmospheric photography, editorial tone, a simple path to contact. WordPress for autonomy, SEO to reach an international high-end clientele.
- 05
Outcome
A credible brand extension, worthy of the Eden Rock heritage: the same refinement, carried out to sea. A new service launched with its own showcase — chic, timeless, intimate — and a clear path to contact, designed for an international high-end clientele.
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