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Case study · 02

Yachting signed Eden Rock, St Barths

Brand identity · Web Design · WordPress development · SEO

Client
Eden Rock Yacht Rental · St Barths
Role
Brand, design, WordPress dev, SEO — brand extension
Stack
WordPress · SEO
Live site
edenrockyachtrental.com
Eden Rock Yacht Rental — Brand · WordPress · SEO

St Barths · edenrockyachtrental.com

  1. 01

    Context

    Eden Rock – St Barths is a hospitality legend since 1953 — the barefoot elegance of St Jean Bay, historic refuge of an exceptional clientele. Eden Rock Yacht Rental extends that hospitality at sea: bespoke private cruises, from the Caribbean to the Mediterranean, in partnership with Royal Yacht International.

  2. 02

    The challenge

    Extend an iconic brand into a new service without diluting its aura. The site had to be worthy of the Eden Rock name — chic, timeless, intimate — while clearly laying out the yachting promise and its single point of contact.

  3. 03

    My role

    Brand identity redesign, conception and WordPress development of the site, and SEO. Bringing a heritage to life online while launching a new offering.

  4. 04

    Approach

    Capture the Eden Rock spirit — relaxed luxury, Caribbean refinement — and translate it into a web experience that makes you want to cast off. Atmospheric photography, editorial tone, a simple path to contact. WordPress for autonomy, SEO to reach an international high-end clientele.

  5. 05

    Outcome

    A credible brand extension, worthy of the Eden Rock heritage: the same refinement, carried out to sea. A new service launched with its own showcase — chic, timeless, intimate — and a clear path to contact, designed for an international high-end clientele.

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